When marketing a product, even if YOU are that product, it’s important to offer value; being the best is important. But, in today’s world, it’s not enough to just be the best; you must be perceived to be the best.
Perception: Take Charge of How Others View Your Brand, Become Irresistible, and Make a Bigger Impact by Franziska Iseli and Christo Hall walks you through the steps to create the desired perception of your brand and then how to take that perception to the level of acceptance in the marketplace.
Each chapter of this book starts with a story of an entrepreneur facing a dilemma, and how that dilemma was solved. The story is then followed by no nonsense guidance on the issue at hand. This brief book walks the reader through the task of self-understanding, the first step in creating the desired perception, and then the steps to creating and promoting that perception with the end goal of making yourself, or your product, ‘talkaboutable’ (one of the many made up words the authors use to drive their points home.
Regardless of the nature of your enterprise, this book offers practical advice, in straight forward, out of the box, language that can be applied immediately.
I received a free copy of this book.
This is a five-star book that should be in every small entrepreneur’s reference library.