Search engine optimization
If you’re a blogger, one book you simply must read is, Blog It! The author’s guide to building a successful online brand by Molly Greene. Greene is an author, blogger, and blogging coach who knows what she’s talking about and does it in an engaging way.
This is a kind of nuts and bolts recipe book of blogging, covering everything from building a stable of regular readers to how to sell your books on your blog. The reader is taken from the basics; where should you establish a blog, setting up a writing and publishing schedule; to more advanced techniques such as search engine optimization (SEO) and blog design.
Written in a direct, no-nonsense manner, this book will, if you follow Greene’s advice, make you not just a better blogger, but a more successful blogger. There are a lot of books out there on blogging, but this one is without doubt the best. I give this book an unqualified five stars!