networking

Review of ‘The Savvy Solopreneur’s Guide to Networking’

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If you’re a solo entrepreneur; writer, photographer, or online marketer, The Savvy Solopreneur’s Guide to Networking  by Karen Banes is a worthwhile read. In order to get your creative output in front of customers, the one thing you need to do, and do well, is network. This short guide is an overview of online and offline networking—not just selling, which is a different kettle of fish—that will jumpstart your efforts. Written in plain, easy to understand language, complete with action lists at the end of each chapter, this book doesn’t get into the how and why of specific platforms; it offers instead, a general overview of how to develop your unique networking campaign. It also offers a list of ‘don’ts’ to keep you from becoming just another annoying presence hawking your works.

If you want to create value in your presence, this guide is a good start on that journey. I give it four stars.