Day: August 1, 2018
Review of ‘You Dear Sweet Man’
Advertising is propaganda. Not propaganda as in the message spread by the Church in the olden days, but that of Lenin and his ilk; the shaping of a message—often based upon a lie—to move people in a desired direction.
When Charles Hamilton, CEO of BurgerBlast, Inc., wants a new ad campaign to reverse his companies declining revenue he encourages his board to come up with a campaign, Energized, they enlist the help of two computer animators to create a ‘thinker’ ad, an animation that draws the viewer in to concentrate on their ‘new’ message. Now, Fast’n’Fit, Inc., formerly known as BurgerBlast, Inc., has a new ad on the subway featuring the seductive but sophisticated Samantha, a sex film star with a deadly secret ability to control minds, one person at a time. Her target is Bobby Fastow, an overweight, depressed supervisor in a newspaper print shop who is seduced into the ‘world’ of her ad.
You Dear Sweet Man by Thomas Nevaiser is a short, but enticing, story of how ads can pull viewers in all the wrong directions. A compelling read that, though fantasy, is all too real in its description of how companies use advertising to push an agenda that’s not always good for you.
I received a free copy of this book. Once I started reading, I was pulled into the story, unable to extricate myself until the end.
I give this one five stars for a captivating story.
Review of ‘Quilting for Beginners’
If you’re looking for a new hobby, you might consider quilting. I know it’s old school, but it can be relaxing and does allow creative expression. Quilting for beginners by Kevin Durant, which I received a complimentary copy of in exchange for an unbiased review, purports to be the ultimate step-by-step guide to this retro art. While it does provide some interesting historical information about quilting, and introduces the craft (art?), the title is a bit over the top. In addition, the book is sorely in need of a good copy editor.
If you’ve never done quilting, you’ll at least pick up a few good tips. I sense, though, that not all the information in this book is accurate. The advice on cutting fabric, for instance, is impractical. If you only cut on the bias of a fabric, how do you cut the squares used in quilting. That piece of advice alone blew my mind.
I give it three stars.