Scarcity Marketing Campaigns by Steve Mooar is a short guide to creating a sales campaign (for goods or services) based on scarcity. The author takes readers step-by-step through building calls to action by creating a sense of limited supply, whether it’s a widget, book, or service. Emphasis is on use of social media and email to reach out to potential buyers and convert them to customers. The instructions are fairly easy to follow, though some come across as ‘hard-sell,’ which, I suppose, is what’s needed to successfully market anything in today’s world. Useful for beginning entrepreneurs.
I give it three and a half stars.