Day: April 10, 2016
Sales are key to profits for any business, and in the present day, mastery of social media selling is essential. You Are the Key: Unlocking Doors Through Social Selling by Apurva Chamaria with Gaurav Kakkar takes you through social selling step-by-step, with comprehensive analyses of some of the principal social media platforms, and advice on how to best exploit them.
While the book is written in the formal style of English most commonly used in parts of the former British Empire, which might make it somewhat difficult for the more informal American reader, the advice it contains makes it worth the effort.
Particularly useful is the attention given to each of the social media platforms, complete with screen captures that effectively illustrate the book’s main points. Whether you’re a freelancer, a small entrepreneur, or a sales representative for a larger company, there is value to be gained from reading and re-reading this handy reference.
As I previously mentioned, the book is written in a very formalized style that many American readers will find unfamiliar, and in some places, difficult to easily comprehend. Reading carefully, however, and making notes to help clarify points, makes it worthwhile in the end.
I received a free copy of this book in exchange for my unbiased review.
I give the authors four stars for this book.