Practically everyone is blogging these days. Blogs range from amateurish efforts at self-expression to fairly professional how-to and advice blogs that actually add value to our lives. The 15 Success Traits of Pro Bloggers: A Proven Roadmap to Becoming a Full-time Blogger by Jonathan Milligan peels back the curtain of full-time professional blogging for anyone who is interested in taking blogging to the next level.
While Milligan doesn’t claim that his roadmap is an absolute guarantee of success, he does offer practical advice that will improve your blogging, whether or not your goal is to make a living from blogging. As with all self-help books, this one must be read with an open, but relatively skeptical mind, remaining aware that not all of the steps work for everyone. That said, the benefits of blogging, and the debunking of many of the myths about blogging are useful for any writer. In fact, one can use many of Milligan’s ideas in any kind of writing endeavor.
I received a free copy of this book in exchange for my review. I found it to be well-written, not overdone in the hype department, and useful for any reader who wants to communicate better. I don’t entirely agree with the ‘proven’ in the subtitle – nothing is ever 100% – but, the hints, advice, and traits outlined in this book are valid. If you’re contemplating going into blogging full-time, this is probably a reference you want to keep handy. I give it four stars.