Day: July 2, 2014
It’s that time again – time for another contribution to Alec Cavanaugh’s Insecure Writer’s Support Group. You should really pop over and join. My offering this month is about following (or not) advice.
There’s tons of advice out there for writers: how-to, what you shouldn’t do, you could fill the Library of Congress with it. I’m taking a poke at one piece of advice in particular – some people are adamant that you should never give what you write away for free as this devalues it. I’m not taking a side, nor am I attempting to debunk that belief. I’m doing what all the how-to authors should do, and telling you what works for me.
I’ve been publishing my books on Kindle for several years, but I resisted participating in the Kindle Direct Publishing Select (KDP Select) program for a long time because of the aforementioned advice. It was only after I’d launched my Buffalo Soldier series that I decided to give the KDP free offer a shot. I did the free 5-day giveaway with the fourth in the series at the same time I published the fifth, just to see what would happen. Up to that time I’d been getting 3 – 5 sales per month. That month, though, after over 600 downloads of the free book, I saw a significant uptick in sales of the earlier books. The new book also had amazing sales (nearly 800 during the first three weeks).
Since then I’ve been doing a 3 to 5-day giveaway each month. My sales went up after I started the practice, with an average of 100 – 150 per month. I can’t attribute all of the new sales to the promotion, but then again, who knows. Maybe it is a bad idea to give your work away, but then again – –